Crave. Create. Connect.

CraveOn is a media and marketing studio dedicated to food, culture, and community-first brands. From chef-driven pop-ups to global CPG launches, we turn everyday cravings into stories people share.

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Austin-born. Globally curious. Built for restaurateurs, founders, and food obsessives.

Featured Launch

From pop-up to sold-out weekends.

We helped a modern Indian street food concept go from quiet soft launch to 3x weekend covers in 90 days through PR, content, and events.

  • +220% social reach
  • 3x average reservations
  • 8 earned media features
Food & Beverage Hospitality CPG

Selected Work

Case studies built around one question: Did it move the brand forward?

Restaurant Launch · Austin, TX

AustIndia: Reimagining Modern Indian for a New City.

Positioned a new Indo-Tex restaurant as a “third place” for the Indian diaspora and curious locals. We built the narrative, visuals, and launch roadmap from pre-opening to month six.

  • Brand strategy, naming, and visual identity
  • Opening campaign across social, PR, and local collaborations
  • Neighborhood launch party and influencer preview night

Results: First month reservations at 90% capacity; featured in 3 local food publications within 45 days.

CPG · Beverage

Hazy Wonder: Launching a Flavor That Broke the Algorithm.

Partnered with a national craft brewery to introduce a bold hazy IPA through creator-led content, interactive OOH, and a “glitch the feed” TikTok challenge.

  • Concept, copy, and visual direction for digital + OOH
  • Influencer tasting kits and UGC playbook
  • Campaign analytics and iteration sprints

Results: 4.3M organic impressions in 6 weeks; sell-through exceeded projections in key markets.

Community & Culture

Diwali in ATX: From One-Night Event to Annual Tradition.

Supported a community organizer with branding, sponsor decks, and on-site storytelling that turned a neighborhood event into a repeatable citywide celebration.

  • Event identity, signage system, and wayfinding
  • Sponsor pitch materials and social countdown content
  • Photo/video coverage and recap content library

Results: doubled year-over-year attendance; secured returning sponsors and new brand partners.

What We Do

End-to-end strategy and experiences for food, culture, and hospitality brands.

1

Culinary Branding

Positioning, naming, visual identity, and packaging systems.

2

PR & Communications

Media relations, thought leadership, influencer programs.

3

Experiential Events

Pop-ups, tastings, festivals, and cross-cultural collaborations.

4

Content & Production

Photo, video, editorial, and social storytelling.

Hover or tap a service to see what it unlocks for your brand.

The CraveOn Collective

A flexible bench of designers, writers, strategists, and producers who actually understand food.

We build bespoke teams around every project. That might look like a brand strategist + photographer for a rebrand, or a full pod for a national launch. No bloated retainers, just the right talent at the right time.

Brand Strategy Art Direction Copy & Voice Social Content Production Event Design Influencer Marketing Web & UX

Journal

Notes from launches, late-night brainstorms, and the spaces in between.

Playbook

Five Things Every Restaurant Should Have Before Opening Night.

From your press kit to your Wi-Fi name, here’s what we look for before the first ticket is fired.

Field Notes

What We Learned from a Month of Pop-Ups.

Testing menus, collecting feedback, and documenting it all: how one chef used pop-ups as R&D.

Perspective

Why “Community-First” Is More Than a Tagline.

On mutual support, cultural responsibility, and building brands that give back.

Let’s Build Something Craveable.

Share a little about your project, and we’ll follow up with a quick fit check and next steps.

  • Ideal for launches within the next 3–9 months.
  • Best fit for restaurants, CPG brands, and community food projects.
  • We’re currently booking projects for Q1–Q2 .